We took over every street light banner on the most rock & roll mile and a half in America - The Sunset Strip in West Hollywood.
And what's more rock & roll than DIY flyers you might see taped and stapled on poles along the strip? Eight foot versions of that, done the ol' fashion way with scissors, tape and xeroxed typography.
To further take advantage of the media space, we also made a massive Jack Daniel's guitar pick and stuck it in some strings along the Sunset Strip.
To accompany the the banners along the strip, We made OOH and print that coincide with the Sunset Music Festival, where a stage is setup on the street right between the billboards
