Jack Daniel’s: The Few and Far Between
As one of the oldest and most iconic brands in the world, Jack Daniel’s is revered for bot the quality of it’s whiskey and for it’s authenticity. We chose to highlight that authentic spirit by documenting true bar stories from the establishments that have helped make the brand what it is today. Stories from the greatest dive bars, honkey-tonks, corner pubs and cocktail bars in America.
We traveled the country from coast to coast in search of the authentic, and often unbelievable, bar stories that make our favorite watering holes what they are. "The Few and Far Between: Tales of Revelry, Mischief and Whiskey" is an immersive organic collage of mixed-media designed to break the convention of the overuse grid-like interface. Users can explore cinemagraphs, short films, audio stories, written anecdotes and even tales from remote locations captured using good old fashioned telephones.
As one of the oldest and most iconic brands in the world, Jack Daniel’s is revered for bot the quality of it’s whiskey and for it’s authenticity. We chose to highlight that authentic spirit by documenting true bar stories from the establishments that have helped make the brand what it is today. Stories from the greatest dive bars, honkey-tonks, corner pubs and cocktail bars in America.
We traveled the country from coast to coast in search of the authentic, and often unbelievable, bar stories that make our favorite watering holes what they are. "The Few and Far Between: Tales of Revelry, Mischief and Whiskey" is an immersive organic collage of mixed-media designed to break the convention of the overuse grid-like interface. Users can explore cinemagraphs, short films, audio stories, written anecdotes and even tales from remote locations captured using good old fashioned telephones.
Check out the case study.
Here’s the trailer we released across Jack Daniel’s social channels before the launch of the site.
Here’s a quick look at the site that housed the stories in a truly unique way. It was featured on sites like Awwwards & FWA as site of the day.
Here’s a quick look at the site that housed the stories in a truly unique way. It was featured on sites like Awwwards & FWA as site of the day.
My hand drawn typography can be seen throughout the site.
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My hand drawn typography can be seen throughout the site.
Here are a few of the wild stories we found on our journey across the U.S.
Awards and Design Reconitions:
AWWWards: "Site of the Day"
FWA: "Mobile Site of the Day"
MOBIUS AWARD
IAC AWARD
WEBBY x 5
WEB AWARD: Outstanding Website
MONTREUX: Gold
W3 AWARD: Gold, Silver (3)
MITX: Best of 2015
GRAPHIS: Design Annual
COMMUNICATION ARTS: "Web Pick of the Week"
LUERZER'S ARCHIVE: "Digital Pick. Issue 1/15"
W3 Award x 4
Made along with the talented Travis Robertson,
Greg Almeida & Madhu Kalyanaraman at Arnold.