Jack Daniel's: It's The Thought That Counts
Jack Daniel's, second annual "It's The Thought That Count's" contest is a celebration of not-so-great gifts. People are given the chance to upload images of their terrible gifts, where seven unlucky gift receivers are given the chance to win a kick ass, hand-crafted custom sled forged from whiskey barrels in exchange for their submissions.
Jack Daniel's, second annual "It's The Thought That Count's" contest is a celebration of not-so-great gifts. People are given the chance to upload images of their terrible gifts, where seven unlucky gift receivers are given the chance to win a kick ass, hand-crafted custom sled forged from whiskey barrels in exchange for their submissions.
There were over 20,000 submissions to the contest. Like these cool ones below.
For social and print, we made a Jack Daniel’s version of “Christmas cards.”
Oh, I forgot to mention we gave away some pretty awesome gifts to winners. Like these handmade “ugly” Christmas sweaters and 5 sleds made from Whiskey barrels.
