So we built a platform to celebrate the bad (and inevitably pretty funny) gifts. The most popular shitty gifts were rewarded with a hand knit Jack Daniel's holiday sweater.
We supported the ugly sweater effort with OOH, posters, banners, and the right amount of social media love on Facebook, Twitter and Instagram.
After all, it is the thought that counts, right?
Here's the case study video.
Jack Daniel's holiday campaign case study video. from Daran Brossard on Vimeo.
