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Car’s Jr: The Return of Carl Sr.


Carl's Jr. had a problem. Lucky for them, Carl Sr. had a solution.


A top to bottom brand transformation born out of an idea so dumb, we'd be stupid not to do it.







Carl Hardee Sr. stared down death.
And walked away with an All-Natural
Chicken Sandwich. 









Where did Carl's Jr. get the idea for
their Baby Back Rib Burger?
They straight up stole it.