Carl's Jr. Presents: SpielBurgers
How does a regional burger chain hijack a blockbuster movie launch?
With a campaign no studio would be dumb enough to try.
An idea so good we didn't even need to ask for permission.
Turns out, we probably should have asked for permission.
1.6 Billion media impressions with a $39k media budget.
And a film directed by Spielberg himself.
How does a regional burger chain hijack a blockbuster movie launch?
With a campaign no studio would be dumb enough to try.
An idea so good we didn't even need to ask for permission.
Turns out, we probably should have asked for permission.
1.6 Billion media impressions with a $39k media budget.
And a film directed by Spielberg himself.